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What should I expect in my Marketing position Interview?

What type of interview questions can I expect for an entry-level paid search marketing position at an in-house company?

  • I have an interview for an entry-level Paid Search Marketing position at an in-house company. What types of interview questions can I expect? I have some working knowledge of Google AdWords, but not much experience. Thanks!

  • Answer:

    How many campaigns can I run in one adwords account? How many adgroups can I run under one campaign? How many ads can I run per adgroup? How much characters can I place in one ad? How can you Improve Conversion Rates? IS PPC effective advertisement for search engine rankings? What is Page rank? Explain it? Why I need to go for adwords for PPC? How to achieve good CTR? What is Google's Quality Score and what role does it play in ranking? With CPC ads, how can a lower click through rate lead to a higher ROI (Return on Investment)? How will you manage large set of keywords (hundred thousand to millions)? Describe the structure of a Google AdWords paid search campaign. Is it good, bad or indifferent to pay for ads on terms that you already rank on for natural search? How do you differentiate paid search programs of Google, MSN and Yahoo? Hope its Useful

Jayesh Khagram at Quora Visit the source

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