How much should I charge for logo design work?

Here are some things to consider: What does the design of your logo involve? Are you just creating a logo or their visual identity? Do you discuss with the client their ideas, what they are hoping to represent, what their vision is, what their brand means, etc.? Have you actually studied branding and visual identity? Will you be meeting a client face-to-face or just discussing via email? How many concepts/ideas are you willing to produce? Do you work with a team or by yourself? Will those concepts be 'final' or will you expect to work with the client and work with these to produce a final logo? What do you have in your current portfolio? What kind of clients have you been working with (or companies you've worked at)? Are you creating a logo so that they have something to put on their letterhead or are you creating something that is significant to their market presence and add value to their brand? What is the expected ROI? As some people have said, you can get a logo for £50 and you get a whole visual identity for £50K. If I was doing the logo, expect at least 3 zeros at the end of any quote you get.

Logo design, like all design, is highly subjective; maybe even more so since it's often the first brush a client has with their brand. I would estimate a range of what it should take to create n number of logo variations, and then bill hourly. You should be able to tell immediately how picky a client intends on being, and provide an early warning shot if your actual time/cost will eclipse your estimated budget.

A client gets what he or she pays for. If you think your skills can improve their bottom line, then charge accordingly.  If you can provide timely services and your portfolio is exceptional, then charge exceptional prices. If your portfolio is not exceptional, then find another client who thinks your portfolio is exceptional, or take a few minutes to revise your portfolio in a more tailored way for the client. A portfolio for an artist is a resume.

Charge based on your cost, the time and the value you bring to the table.

Know your worth!I work on a project to project basis – never hourly. Budgets come in all different shapes and sizes. Before you even start talking about price with your client, you need to work out what you’re worth and, more importantly, what you can get away with.If a client hasn’t revealed its budget, fee negotiation can be tricky – but there are clues as to what they might be prepared to pay. Do some research: how many employees does the company have? Does it have funding? How many years has it been in business? I don’t have set prices for any of my work. You have to gauge the client, listen to their needs and then price out accordingly. For certain industries like nance, pharmacy and luxury, you can often assume higher budgets, or at least more financial backing, and can often get away with upping your rates.Of course, you’ll always have clients that come in low. Don’t ever undervalue your skills. Clients often ask about lowering prices. More often than not I say: ‘Unfortunately, as I can’t lower the quality of my work, I can’t lower my costs’. If this fails, then we can always look at the scope and pull things back.No matter what sector your client is in, you need to ask the right questions: Even direct questions, like ‘How much are you willing to invest into the project’ can help start a more meaningful conversation.The secret? Knowing your worth: Have reasons on why you charge what you charge; outline your awards or testimonials; educate them on your background, process and how you differ from other designers. Sell them on what makes you unique and how the return on investment will bene t them.