What is wrong with local marketing?

A local pharmacy wants to do some marketing what direction should they go in?

• they specialized in lost cost prescriptions and local customer service

• Answer:

  Offering a unique service can help draw attention to the pharmacy. "Since 1924 this family-operated pharmacy had YOU in mind" is not going to cut it anymore. Do you compound?  Have you partnered up with local MDs to try out new ground-breaking pain cream combinations that all customers love? Do you sit down and do a brown bag consultation with all new customers?  Do you have extensive records of patients medical histories to make sure they have an extra healthcare professional looking out for them? Do you provide holistic approach to treatment and consult on homeopathic and over-the-counter medicine with each prescription?  You're on statin? Take Co-Q10.  You're getting a Z-pack?  Get some vitamin C... Do you have the capabilities to bill for medical/surgical supplies? Do you deliver/mail? Do you offer long-term payment options? Also, the form of advertising will depend on the budget: TV vs. Radio vs. Newspapers/Magazines...  Whatever it is, it needs to not be lengthy, be straight to the point, and be memorable.