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What is wrong with local marketing?

What would be the most appropriate marketing strategy when launching a new marketplace for local services. How would one address the chicken and egg problem, if the site has 2 types of customers, the local service professional and the user?

  • Should you launch the site in beta, and direct your marketing efforts towards local service professionals or instead have a splash page where both customers can register. Which technique would work

  • Answer:

    Suggest u go for professional users as they will influence others vs. end consumers will not interest professionals. Refer to Black and Decker as case in point.

Dannielle Blumenthal at Quora Visit the source

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Build your professional segment first, low cost high value leads are something everybody wants, also start with the niches like specialty services where the CPA is high. Send me a message and I'll provide some additional info.

Jann van Hamersveld

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