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What is the best Email Marketing Program?

Is it OK for a customer service rep to opt a consumer into an email marketing program if they verbally agree to sign up?

  • If so, would sending a double opt-in confirmation email message be a best practice?

  • Answer:

    You should always double-opt in your customers/users/subscribers. Keeping that in mind, actually opting customer from a verbal commitment should be OK as long as you send a follow up conformation. If you are still not sure check with your lawyer and your respective country SPAM legislation.

Hristian Kambourov at Quora Visit the source

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