How will the opening of the BlackBerry Messenger API impact the market?
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With more than 30 millions users worldwide BlackBerry Messenger is a very popular messaging system. RIM anounced the opening of the BlackBerry Messenger API next February. How game changing will it be?
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Answer:
BBM has huge adopt in Latin/S.A. etc w/ very favorable pricing when both parties have BB (eg much cheaper than SMS at high volume). I would imagine several other messaging apps will aggregate BBMÂ (eg like meta-messaging as you see w/ Meebo etc). It's a win/win, benefits BB (drives more usage) and benefits the consumer in that he'll like have several apps to choose from to perform messaging (and many of them w/ probably a much better UX).
Raj Singh at Quora Visit the source
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