Is a double opt in email list that important?

When selling a business, how do you value an opt-in email list? Is there a price per email?

• Answer:

  It absolutely depends on the responsiveness of the list. Some of the key factors that you should consider before you value the list is : 1. What is the total number of confirmed users. 2. How many of them are active 3. what % of them open the emails on average. 4. What % of the people who opened the emails actually click on a link. 5. What was your cost of acquisition for those customers. If your business has been around at least for a year, then you would probably have recouped your investment on customer acquisition and also will have decent amount of data to analyze the performance of your list. In general, a responsive customer's email is valued at $1 per month. So, I would give at least $12- $24 per active customer. Ex. you have a list of 10,000 active customers who actually open your email regularly and at least 50% of them take action by doing what you ask them to do, then I would multiply them by $24. $24 x 10,000 = 240,000 at the highest end. and 120,000 at the lowest end. But again, it depends on the type of market you are in and the type of product/ service you are offering. Hope that helps you in somewhat figuring it out.