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Why to use Google in-app billing?

What are there best practices for B2B click through billing?

  • We are having issues with clients that do not like our click through reports and don't seem to trust us. They say their Google Analytic's show less clicks than we bill. Should we abandon charging our built in counter and use only Google Analytics? What about when our G.A. is still higher then their G.A.?

  • Answer:

    Are you using event tracking in GA on your site to track outgoing link clicks?

Marc McDermott at Quora Visit the source

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I was told that due to the amount of unique pages we have and the way that the links and content are generated (dynamically) that it is a very costly and time consuming process to implement event tracking as each event to be tracked has to be coded by hand separately in order to track it as it's own unique event.

Jonathan Reese Wilhelm

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