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How to increase PR of sites?

What's the best way of finding an effective freelance PR & social media strategist for an up-and-coming social network?

  • Not sure what to call the person we're looking for. Basically, we'd like to increase the visibility of a unique medium-sized social network (on a budget -- probably can't afford larger PR firm like atomic or sparkpr). We'd like someone who can help raise awareness: solicit blog posts & articles, tweet for us, manage our Facebook page, and maybe write a blog about our site's topic. Location is not important (could work from anywhere). Are there good sites for finding somebody of this sort? Or what sort of terms should I google? How does tend compensation vary?  Sorry for the vague question and thanks in advance!

  • Answer:

    I recently wrote an article for Open Forum with 10 questions companies should ask before hiring a digital PR consultant. Most of the questions are applicable whether you're looking for PR or soical media help: http://www.openforum.com/articles/10-questions-to-ask-before-hiring-a-digital-pr-consultant You could also look at existing startup landscape. Which companies are receiving the type of coverage you'd like to receive? Who is their PR firm? Does that firm also manage social media for clients? At least that will give you a starting point. If those firms are outside your budget, they may be willing to make a referral.

Heather Whaling at Quora Visit the source

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It's quite easy to find self-declared social media experts, but the three things I'd be looking for in someone's past work are: Quantitative success (not just the ability to drive traffic, but to drive the right traffic that engages with your site, whether by registering an account, placing an order, or becoming a client.) Engagement (blogging, posting to Facebook/Twitter/Tumblr, etc. is fairly worthless unless users engage with your content) Analytics (Can someone link their work back to the company's success. An internet site can succeed or fail for many reasons, and analytics enable you to parse out why. Without great analytics, you can succeed while your social media strategist fails you (but still gets paid), and visa-versa, create an unsuccessful product but blame your social media strategist) No matter what budget you're operating on, I'd also consider highly targeted social advertising, and anyone worth their salt should be able to execute a small campaign with ease.

Brendan Irvine-Broque

Look at http://www.provensocial.com cost effective and reliable, talk to Brent.  http://www.richcontent.com has a means of permanent media/pr placement, talk to Mark.  And David McInnis founder of PrWeb (sold it) told me he is soon launching a new type of pr service at http://www.cranberry.com it's not available yet but you can contact him through the site.

Steven Seppinni

Hey there, I actually work at Atomic PR as a Social Media Strategist. Would love to talk to you about your project, even just to help and give some advice. If you want to send over some more detailed info about your company, I can give you some advice and maybe point you in the direction of some people who could help you out full time.

Andy Fortson

When you are considering outsourcing your community engagement and therefore your company's voice, be diligent about whom you trust this to.  Your best customers will know when you are not doing the talking - and the trust of your best customers is worth hanging on to.  They are the advocates you are looking to empower.  I suggest finding a strategist and coach who can give you the tools and support you need to keep as much of the social media management in-house.  I offer my clients a transition period of support so they get access to me and my expertise as I walk them through a road map to get them to the point of confidence in controlling their media.

Lisa Schneider

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