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What is flexible marketing?

What is a movie or tv show that has an example of marketing concepts in it?

  • I need to pick like a 2 minute clip of any TV Show, episode, or movie that has an example of any type of marketing concept. Possible concepts: Corporate Social Responsibility Market Segmentation (by market size, market density, region, etc.) Branding Marketing Strategies (undifferentiated, niche, mass customization) Marketing Mix (4 P's) Product - anything related to selling or buying a product including... Promotion Service Marketing Sales Orientation - using aggressive sales tactics to sell a product Marketing Orientation - satisfying customer needs + wants Building Relationships with customers Packaging strategies Consumer Buyer Behavior International Marketing - move past domestic marketing Note: Product placement doesn't count so I can't do anything with that. So if you have any ideas of a good TV show and what episode I can refer to and point to one of the things above (or almost anything about marketing) I would appreciate it thanks!

  • Answer:

    Perhaps low hanging fruit, but the classic that comes to mind is Big, with Tom Hanks. http://www.imdb.com/title/tt0094737/ "I don't get it." Working Girl with Melanie Griffith, Harrison Ford, and Sigourney Weaver http://www.imdb.com/title/tt0096463/ The Muppets Take Manhattan http://www.imdb.com/title/tt0087755/ (There is a hilarious seen where Kermit -- with amnesia -- gets a job in an agency and they have a positioning brainstorm for soap.) In the TV Realm: Better Off Ted http://www.imdb.com/title/tt1235547/ The Office http://www.imdb.com/title/tt0290978/ http://www.imdb.com/title/tt0386676/ Mad Men Credit to for thinking of this first -- but I specifically want to call out the last episode of season one, where Don presents to Kodak about a concept for their new "wheel" for presenting slides.

Ian McCullough at Quora Visit the source

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Crazy People for a funny-because-its-so-close-to-the-bone take on truth  in advertising. 1990 with Dudley Moore, Daryl Hannah and Paul Reiser. IMDb: http://www.imdb.com/title/tt0099316/ Mad Men for a very historically accurate dramatisation of the invention of many of the advertising and marketing tropes and techniques that professionals continue to use today. AMC Originals: http://www.amctv.com/originals/madmen/ Helvetica for a fascinating documentary on the role of what is arguably the most important typeface in western advertising, as well as global visual culture and typography in general. Original site: http://www.helveticafilm.com/

Simon Cousins

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