Is aggressive and careless black hat SEO on behalf of an enemy a viable (albeit possibly illegal) strategy for getting them blacklisted from Google?
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This is a follow-up question to .
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Answer:
I respectfully disagree with my colleague Rand. In fact, I am surprised that someone whose business is promoting sound optimization practices and who advocates the position that white hat SEO is the only way to go would stop at enforcement. Both of the most recent Black Hat SEO cases that came to light did so because a competitor was more aware than the search engine. This brought to light the inability of the search engines to adequately enforce the rules that they have created. So, if a business is in a dogfight and their competitor is not playing by the same rules, the choices are: 1) enforce the rules equally with the help of the search engine or 2) everyone gets to do what they want , how they want and there are no rules.
Marianne Sweeny at Quora Visit the source
Other answers
There are a lot of speculations about whether you can actually get your competitors banned from Google by building 1000s of spammy links to their website. However, I am not sure if this works at all. Based on my experience, most of the time Google actually ignores such links. However, I think it is because they first analyze the current link profile of the website. If you have lots of spammy links and your competitor just build 1000 and reported you, then you have a good chance of getting some kind of a Google penalty. On the other hand, if you are getting links from quality, relevant websites. Google is more likely to ignore all spammy links they find after, the report. Finally, it is nearly impossible for the search engines to monitor every website, so there are still some quite old black hat strategies that atually work. In other words, there is a chance to boost your competitors rankings, instead of get them penalized. More info at: http://www.seopalbg.com/blog/the-nature-of-black-hat-seo/ All this is the most unethical way to fight the competition and I am pretty sure Google and the other search engines, have pretty handy filters and algorithms to fight this.
Ljuben Georgiev
It's highly possible if the site isn't recognized as a brand in google, is relatively new, and has very low domain authority. See http://www.ericwagner.org/do-ceos-get-speeding-tickets/ Of course it is highly unethical, and way too likely to backfire.
Eric Wagner
No -- Aside from the fact that it's completely unethical and probably illegal, I would assume it could cost you a very large amount of money for this to work. It would be a pretty sad approach to marketing and there's no clear evidence on how well it would work. On top of that, they would mention that they were sabotaged and work with Google to get their site back in the index as soon as possible.
Jeff Swanson
I think this is highly dependent on the competitor and really what you are attempting to gain. I'm always of the opinion that if you do something better than your competitor it will be money better spent than attempting to "poison" their link profile or something of that nature. Assuming that you are hiring someone to do "black hat seo" and point many links from bad neighborhoods to your competitor, it is likely that those links will simply be ignored. While I've never seen this in action or anything like that, it's what I've heard on many conference panels.
Tony Adam
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