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How to update facebook page wall from my site?

Adding Facebook Like to a site: Better to Like your Facebook Page or homepage URL?

  • Associating the Like widget with your Page creates subscribers who then receive updates from your wall, participate in discussions, to whom you can send messages, etc. On the other hand, Like on your domain suggests more impact to SEO; as social validation of your site. Appreciate your thoughts and any case studies in this regard.

  • Answer:

    Good question! SEO Moz recently discussed the impact of Facebook shares and SEO: http://www.seomoz.org/webinars/ranking-factors-2011 I believe Rand, Facebook, and Google would all suggest that you strive for the best user experience possible. In the majority of cases, you would want a general like to point to your Facebook page, because it creates the potential for real interaction with people. This is especially true if you are active in social media and customer interaction. Facebook works best in building brand loyalty and awareness, not to push links. If you do it right, users will share the content more effectively on their own. I would also place share buttons on your content so that users can easily share your best content.

Carson Ward at Quora Visit the source

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The problem with having the Like assigned to your Facebook Page is that you'll never be sure those users are going to see your updates - in large part because of the EdgeRank algorithm. AllFacebook recently reported that only 3% to 7.5% of fans see your page updates. http://www.allfacebook.com/shocker-3-to-7-5-of-fans-see-your-pages-posts-2011-06 If you're not consistently investing in getting users to engage on your Facebook Page, then they'll stop seeing updates in the Top News feed and instead be relegated to the Recent News feed. A Like on your domain ensures that your site is gaining prominence in the Open Graph. It provides the same sort of social proof you want and gives you more trust and authority within Facebook's nascent search and any future initiatives Facebook plans with the Open Graph. Finally, I think you have to think about the time investment and where you want the engagement with your brand to occur. If you're willing to invest in building a Facebook community and feel comfortable with it being on Facebook, then the Page approach may be appropriate. But if you're not going to invest in actively managing the Page or are concerned about the 'ownership' of your discussions and customer engagement, you may want to simply leverage the Open Graph Like instead.

AJ Kohn

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