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What is marketing and its roles?

What tasks do people in product development roles do? How about people in product marketing roles?

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    Tasks that People do in Product Development Roles Typically are:   (A) Feasibility Study 1.    Product Market Place Comparison 2.    Product Capability Maturity Model and Analysis 3.    Product Positioning in the market 4.    Identify Local Regulatory Constraints and workarounds 5.    SWOT Analysis 6.    Defining and Understanding the Business Case B2B / B2C / H2H (B) Pricing Strategy 1.    Identifying Hidden Costs in marketing the product 2.    Product's Profit and Loss Projections (C) Design and Demography 1.    Product's Business Modelling 2.    Develop Go-to-market-strategy 3.    Product Cost / Benefit / Value Analysis 4.    Products Primary Monetizing Capabilities 5.    Identifying Alternate Monetization Capabilities 6.    Competitor Gap analysis 7.    Market Trend Analysis 8.    Futuristic Trend Monitoring - Design Tweaking, if needed 9.    Consumer / Retail / End User research on demographics (D) Product Development 1.    Building Concurrence on Product Model with Stakeholders 2.    Product Designing and Building 3.    Customization of existing product to a new market 4.    Factoring Operations Model 5.    Factoring Technology Model 6.    Designing and Overseeing Technology and Operations Testing 7.    Building E2E Product Life Cycle 8.    Developing Frameworks to Integrate Operations 9.    Developing Frameorks to Integrate Technology 10. Developing Frameworks to Integrate Services and Customer Care 11. Charting Execution / Implementation Life Cycle 12. Creating Training Manuals, Plans and Schedule 13. Creating High Level Execution plans 14. Documentations   (E) Product Marketing 1.    Identifying Market Positioning 2.    Leverage off reports from the feasibility study 3.    Identify Distribution and Logistics (Supply Chain) (F) Strategy Tracking 1.    ROI - Return on Investment 2.    Impact Analysis and MIS framework 3.    Product P/L Management

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Here is a presentation that may help you http://www.slideshare.net/gerardodada/defining-product-marketing It defines product marketing, its role in product lifecycle and the partnership with product management.

Gerardo Dada

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