Find solution
How much for one Company website in your area?

I have a SaaS company with 3 apps and I wanted to know should I have one website with different pages for each OR 3 websites for each product (plus 1 company website pointing to all of them)?

  • About the products/website: Products are in a similar space (mobile) but they have SLIGHTLY different crowds (i.e. some products are for developers and marketers, some are strictly for developers) We have a new company, new website with an OK number backlinks for a new company My thoughts: Pros of 1 website for all Examples of SaaS companies with multiple products, 1 website: http://realmacsoftware.com, http://zoho.com, http://fogcreek.com Part of the benefit of a SaaS is having other products to sell to customers (pro of one website, it's seems like an easier sell) Easier to manage and to push all traffic to one website Seems better for SEO for the entire site and sales (somewhat) Gets people familiar with our brand and products, not just the products (ex. when I send an email from Company name they may have no clue, but they'll know about our product) Pros of 3 websites (plus a main company website pointing to them all): Examples of SaaS companies with multiple products, 1 website for each: http://plainmade.com, http://oak.is, http://todaymade.com Keyword centric URLS that actually match the name of the product (I know keyword URL are less of an issue Multiple blogs completely tailored to that crowd instead of a main blog thats mostly what they most of them will like (but that's a lot of content generation) Easier for customers to convert since the homepage and the entire page is dedicated to that one product. (about page, how to, blog) Some other options I'm thinking about: Hybrid model of the above - each app would have both a page on the main website and it's own website and I could still have our one blog, with categories for each product that go to the stuff they need to read from the individual sites (http://example.com/blog/product-name) Testing each and seeing which one works. I don't even know what that means. (kill me, lol) Thanks in advance for your help everyone.

  • Answer:

    I would make one main website with sub-pages for all the different apps and focus all my online efforts on that site, but... I would also create simple, mostly static, name-matching sites for each product with links to the corresponding sub-pages on the regularly-updated main website. (I would probably only start with a static site and link for the least popular app just to test its effectiveness, but that's just me.)

Nick Manteris at Quora Visit the source

Was this solution helpful to you?

Other answers

I don't know if helps but here's how we do it at Sellsy. We have a general homepage : https://sellsy.com And then we have mini-sites for each feature, examples: https://www.sellsy.com/features/teamwork/ https://www.sellsy.com/features/helpdesk/ This is really helpful for marketing reasons. We use those mini-sites as landing pages for our PPC campaigns for example, making it way more targeted. If your products are very different, you can also check how Panic does it. I really like the way they handle this : http://panic.com/

Alain Mevellec

I am in a similar situation. We are developing an ecosystems of apps, portal and dashboards too. I think the most important thing to consider when anybody creates a website is: SEO Backlinks Connection points between multiple sister sites. Google has changed its algorithm so the formula for backlinks has changed. Social media strategies have solved the issue of connection points. I am sure you already knew that. I personally like http://envato.com example. They have that connects to all and its sister sites. I guess the point I am trying to make is that this possibly varies depending on your user's surfing habits and the geographical breakup of your customers.

Usman Naeem

Websites require a lot of investment in time and money these days. I would definitely have one website and put all your energy into that. Have three sections, for the different market segments.

Joe Knapp

In my opinion there should be three different website. Today, to build a website is not that difficult when you have so many content management systems available. Even if it is a single page website, it would definitely serve the purpose. I think that every product or application should have an independent website with relevant domain name because each application demands attention and please do not crowd this with multiple options (here I am talking about the other ready applications that you have developed). Honestly there is some investment in having three websites in place and also you will have to work a bit more on content marketing and devising other marketing strategies but eventually it is worth it. It is great to have everything under one nutshell but it can be very risky. God forbids if one of the application is not doing that great then there are chances that the selling or the conversion rates of the other two products may get affected indirectly. I know there are chances that the it can happen the other way round that if a product is doing well it will drive traffic to the website and may be throw light on the applications as well. But it is a very risky situation.

Binesh Raphael

Related Q & A:

Just Added Q & A:

Find solution

For every problem there is a solution! Proved by Solucija.

  • Got an issue and looking for advice?

  • Ask Solucija to search every corner of the Web for help.

  • Get workable solutions and helpful tips in a moment.

Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.