What is email marketing tools?

What are some good CRM, marketing automation, and email flow tools, something cheaper than Salesforce & Infusionsoft?

  • Answer:

    I would suggest checking out Mautic - a free, open source, marketing automation tool, that is significantly cheaper than Infusionsoft, Marketo, Pardot and Hubspot, but still has similar and even better functionality than the competition. Mautic comes in two options: 1. http://mautic.org/ - A free, downloadable version, that you can install on your own server (similar to WordPress). 2. http://mautic.com/  - a freemium hosted SaaS version (free up to 2,500 contacts, and no feature limitations, pro account [unlimited contacts and features] is only 12$ a month - this is significantly cheaper than ANY other solution on the market). Mautic offers a variety of features that you will find with the other popular MA solutions such as Hubspot, Marketo, Eloqua and Pardot, and includes sophisticated lead scoring, email campaigns and workflows (it even has a really cool workflow builder, which kind of reminded me of the flow chart creator, LucidCharts, giving you the ability to visualize your workflow in the best way possible),embeddable lead capturing smartforms, landing page creator, content asset management, and most of all, it integrates with a variety of 3rd party tools (over 50 and counting!!) including Zoho CRM, Salesforce, WordPress, Hubspot, Mailchimp, Social Media Channels (FB, LinkedIn & Twitter), and Rackspace Cloud Storage (and many more). If you're a startup, especially in the B2C space, marketing automation is a must, however, most of the tools are really pricey, and their basic options are extremely limited. That's why Mautic is so great - it's free, it's elegant, super intuitive and completely customizable. Oh, did I mention it was totally FREE? (that was sarcasm, I know I did, It's just pretty amazing that it's actually free). Hope this helps, David

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If you're looking on something that would unite CRM, marketing automation and email flow, I'd definitely suggest you use CRM with marketing automation feature + email automation software bonded by integration. Let's say, you could have http://AgileCRM.com for both MA and CRM features + http://Replyapp.io email automation. Both these tools have free pricing plans and integrations via Zapier, so it will be super easy to manage your leads and analytics between them without having to do it manually.

Oleg Campbell

There are lots of really great CRM, marketing automation and email flow tools out there. While Salesforce and Infusionsoft are often labeled the best they may not be the best for you for various reasons, price being one of them. Here's a list of alternatives to Salesforce listed on GetApp: http://www.getapp.com/alternatives/salesforce-application. You'll be able to compare and read the reviews of different software options and make an informed choice from there. As always I suggest you sign up for a free trial before making your final decision. Hope this has been of some help.

James Clifton

[FACT]: According to Nucleus Research, “Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.”You can try SugarCRM. Leading publications such as CRM Magazine, InfoWorld and eWeek praise SugarCRM for its ease-of-use, flexibility and affordability. Marketing automation with CRM software, like SugarCRM, involves reaching out more people in less time with no manual effort. SugarCRM aligns your sales and marketing team to deliver a consistent message throughout the entire customer journey. You practically get to see an overview of your customers’ data present in the central repository of the SugarCRM in a customized way so they can be contacted at any instance you want. As a result of this, companies enjoy more variations and options to conduct meaningful business with their customers.Unlike Salesforce, Microsoft etc. etc., Sugar’s open source architecture has more room for flexibility and creativity. It is well-equipped to be more responsive to the actual needs and requirements of various market automation. It allows companies to easily integrate their customer-facing business processes in order to build more profitable relationships.Sources:http://www.rolustech.com/blog/marketing-automation-with-crm/http://www.rolustech.com/blog/3-email-marketing-integrations-for-sugarcrm/

Shahrukh Riaz

If you want to scale quickly, at minimum costs, I'd suggest you adopt the new age sales methods available in the market today. One of them being- Social Selling.SalezShark is a cloud based CRM you can try out for free for a period of 30 days and then convert for a minimum of$20 per user per month, if it suits your business needs(which it definitely will!) http://www.salezshark.com/ Here’s how it’ll help your business!Faster Prospecting: The CRM’s strong analytics help you get connected with relevant people· Business Relationships: Social Integration allows you to build your own Relationship Cloud, a mesh of helpful connections. Customer Intelligence: With social integration, you get insights into a customer’s personality, his likes, dislikes and interests, which further help you build a rapport with him· Effective Lead Nurturing:  Once you know what would strike best with your lead, you can effectively nurture your connections and convert them into deals· Sales and Marketing Automation: The CRM offers a complete tasks automation package with features ranging from campaign management to performance trackers and data import feature· Data as a Service: Get business contacts from a pool of over a million businesses listed across the world.  On the Go Mobile App: You can stay connected with the rest of your team and access your CRM through the app. Moreover, its geo tagging feature notifies you whenever there is a prospect around in the same area as yours. We have also been featured by Software Suggest, a popular review website. Here’s the link: http://blog.softwaresuggest.com/salezshark-crm-for-business/  Moreover,we are open to your feedback and happily customize the product as per client needs, if required.Disclaimer: I work with SalezShark !

Sam Hall

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