What is monopsony market?

What is the appropriate name of the business "metric" that measures your efforts to get most of the market, before your competitor does?

• For example, you introduce a product to market. Then, your competitor introduces a competitor product for the same market. Yet, the majority of this market remains untapped / virgin - neither owns your product or your competitor product yet. You and your competitor want to "conquer" most of the market, before the other one does. What's the name of the metric that measures this? * Velocity-to-market? * Market penetration? * Time-to-profitability? * Time-to-revenue?

• Answer:

  It's important to gain control of new and growing markets before your competitor does. The term there is "first mover advantage." In business, economics, or marketing, first-mover advantage, or FMA, is the advantage gained by the initial ("first-moving") significant occupant of a market segment. It may be also referred to as Technological Leadership. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match.[1] In terms of something actually measurable in any market, that's market share. Market share measures what percentage of a market you have relative to competitors. [1] http://en.wikipedia.org/wiki/First-mover_advantage