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What is the significance of oral communication?

What is meant by ritualization in display communication? What is the adaptive significance of ritualization?

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    Ritualized behaviors allow for the evolution of a signal by increasing conspicuousness, stereotypy, and separation from its original function. An example of such increasing exaggeration can be found in bower birds. Males decorate their nest with blue objects. They will steal any blue object, including pieces of paper, plastic, and glass. This behavior began as nest building and has evolved to attract females.

Jorge Magana at ChaCha Visit the source

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