What are integrated marketing communications objectives on advertising?

Integrated marketing communications are now being used by many companies to advertise their products. How has advertising evolved? Why is it necessary for companies to use IMC to reach desired audience? Give examples to support your response.

  • Answer:

    Gatorade's 'G' ad features sports legends in a strategy to build online buzz. Gatorade airs unbranded teaser ads with sports stars

Jessica Sproch at ChaCha Visit the source

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You could be thinking of Jif Peanut Butter or possibly Jiffy Lube since they both have an 'if' in the name!

Grace White

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