How do seo and ppc work together?
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Answer:
SEO stands for search engine optimization, while PPC stands for pay-per-click (advertising). Both SEO and PPC are excellent techniques for driving traffic to your website. Depending upon your business needs, budget and time constraints, and other factors, you may better off doing just SEO, just PPC or both. In short, the advantages of each are: SEO: 1. Is "free" in the sense that no money changes hands when someone clicks on a search engine result to your site, provided that your site is ranking well. PPC: 1. Gets traffic to your site almost instantaneously; you can have a campaign up and running in minutes. 2. Allows you to experiment with which keywords are most effective in getting to your site traffic that converts and which ones do not convert. PPC ads give you excellent data, fast. Try a PPC campaign first, to see which key phrase converts more site visitors into customers. Next use SEO to get long-term traffic. SEO is long-lasting, but PPC is instant and temporary
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