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How do you start an advertising career?

How can I start my career in the advertising industry in India?

  • I like the advertising industry, Can someone who's currently working can give me an overview, future scope and guidelines to start my career? I hold an MBA from one of the prestigious institution with Marketing as a major and almost an year experience in telecom sales

  • Answer:

    In India typically there are mainly three sections to an ad agencyClient servicing It acts as a mediator between the creatives and the client. They are also supposed to brief the creatives about product.Creative They are the soul, they write and conceptualize  each and every ad. Print, digital, films and radio.They are the ones to design a whole campaign.StrategyMainly MBAs, they are responsible for doing intensive research on a product and define a strategy.Qualifications to enter into creative/clientSimple graduation, though a post grad in advertising is also a plus.How do you start?No matter if you are a scientist or a businessman, you ought to start off with internships.Internships in an ad agency is the key. They don't pay for internships. Internships are mostly for a period of 1-2 months, if your work is good, you ask your boss for a traineeship. Traineeship last for 3 months-2 years, depends on your luck and performance.Normally trainees are paid anywhere between 5-12k, and then you become a Jr copywriter, around 20k.First 4-5 years in the advertising agency you will live on meager salary. Post that, every promotion leads to an increase of 30-100%. About the life - watch anything, do anything, late working hours, flexible timings. The above stated is same for client and creative.Send in your resumes to top ad agencies enquiring for internships. If you are lucky enough, you'll get a revert.Ps- personal sources can be of very much importance.

Shivam Sachdeva at Quora Visit the source

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First of all, ask yourself why you want to join the industry. Yes, you said you like it. But why? Have three to four answers why you like it and then answer what is it that you are good at. Writing, designing, or understanding client problems and selling solutions. Once you are clear in your head, join as an intern in these departments in any agency. Spend not more than a month and take a call about whether you truly like the industry or not. Simple rule of thumb- if you don't like what you are doing for one month, chances are that you won't like doing it for a lifetime. Next, if you want to get into design or writing, create a portfolio. Pick out your favourite brands and do some spec campaigns. Go about meeting CDs in different agencies not from a job standpoint but from getting feedback intent. Next, fine-tune your portfolio and then look out for junior level jobs. Once you get the job be sure to be the first in the office and the last one out. Do this for a few years and then you will have had a good amount of work to your name. Once piece of advice: do not chase awards. It's not a good thing. Instead, keep improving the quality of your work on existing clients. With every passing hour. Every passing day. And every passing year. And if the work done works well for the client, awards will follow you. And, someday, you will be able to leave a mark on the industry. I hope this helps. :-)    

Raghuram Chitradurga Satyamurthy

if fresher, work as intern. Try campus recruitment, or meet directly advertising professionals in any waterhole, you will be able to identify them easily.

Nilesh Tiwari

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