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What is Different Perspectives of Advertising Creativity?

Advertising Education: Which are the best ad schools in the world?

  • Q1: Which are the best Ad Schools in the world? Q2: Which course / teacher of these Ad schools are the best? I'm not looking for portfolio schools, like the Miami Ad Schools. Instead, I'm looking for the ones that teaches creativity creatively, the ones that responds to the changing landscape of advertising, the ones that doesn't stick to the textbooks but make their own textbooks. The reason I'm looking for this info is that I'm helping my professor to reform the Advertising Design Program in our school. It'd definitely help. Thanks Guys!

  • Answer:

    I am a fan of VCU Brandcenter. They seem to have a very strategically led, holistic program. And they appear (to an outsider) to be a bit more selective about their student body. (I've gotten the impression that many of the ad schools will admit anyone whose check clears...) http://brandcenter.vcu.edu/

Alec Beckett at Quora Visit the source

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Leo Lau's list is a great start. I would add SCAD in Savannah or Atlanta

Robert Roth

Here are my best guesses : 1. BFA Advertising : School of Visual Arts [New York] Some of their courses responds to the changing landscape of advertising ADD-3131 The Art Director Who Can Write ADD-3151 / ADD-3152 Unconventional Advertising I and II ADD-3181 Advertising 3.0 ADD-3671 IDEAtion: How Techvertising is Changing Behavior ADD-4801 Innovation in Advertising DSD-3731 Advertising, Interaction, Design, the Future DSD-4801 Designing a Phenomenon 2. BFA Advertising : Academy of Art University [San Francisco, Online] A well curriculum design for advertising education. And these some course outline ideas worth taking reference to. ADV 446: Innovative Advertising ADV 600: MS: Strategic Thinking ADV 622: MS: Perspectives in Advertising ADV 215: Short Copy for Campaigns ADV 415: Long Copy for Campaigns ADV 604: MS: Copywriting Techniques ADV 367: Art of Presentation 3. BA(Hons) Creative Advertising : Falmouth University [UK] They offer a very aggressive curriculum. Skipped basic training in year 1 and start teaching advanced courses. 4. The Creative Circus [Atlanta] Curriculum (Art), Curriculum (Copy) It’s a 2 Year Portfolio School. Some courses offered for copywriter students are worth taking reference to. CW201: Developing your Voice CW203: Writing Scripts CW301: Copy 1 CW601: Interactive Copy CG925: Trends DS520: Brand Extension

Leo Lau

Seems like most of the answers so far ARE places like Miami Ad School -- and I'd agree those are all fine programs.  But, if you're looking for more flexible, informal, and potentially more creative approaches, then I'd take a look at: Brainco in Minneapolis The Book Shop in Los Angeles Austin Creative Dept. in (you'll never guess) Austin The School of Visual Concepts in Seattle As for top instructors and courses at those schools, I only know enough to recommend Will Chau at Austin Creative Dept. and Mike Peterson at SVC in Seattle.

Larry Asher

Advertising programs exist across the globe, independent or University based, creative or strategic. As a University we run a 'major' based undergraduate program where students can opt for double majors in areas like marketing or design.https://www.linkedin.com/pulse/considering-career-advertising-now-perfect-time-enrol-david-w-l-reid

David Reid

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