We opened a Q&A website 1 month ago, in France. We are seeding the content with 40 questions per week. After the second week there were 3-5 daily visits. At the end of the first month there were 30. I find this satisfying for a start but my friend is not happy. The question is how do we measure
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Answer:
Since you said you're aiming for a business, not a fun side project I highly recommend you use some different metrics to determine if you're on the right track. Daily visits are not that useful because a lot tend to be bots and users that just bounce in less than a second. Metrics I recommend you use instead are: Registered Users A registered user is someone you can start e-mailing (see Quora's top questions of the week) to increase retention, and have shown enough interest in your site to go through the registration process. This is a good metric to glance at daily to get a feel for your progress. Questions & Answers Submitted Same principle as registered users, but these are people actually engaged. Once someone is actively engaged on your site, you can count on them returning. At the end of the day, this is your key to not having to manually do content yourselves (a point you have to hit to be a self-sustaining business). Income I would recommend throwing adsense onto some of your pages. Maybe just one category or something like that. The reason is that you want some type of baseline (while not polluting your site quite yet with ads). If 10% of your users hit a category with adsense and you're making $100/month, it's pretty easy to extrapolate what you could be making. This will be better/more accurate than any other type of financial projects you could do and help you know how viable of business it is at any type. Any other sources of income (like premium subscriptions) or similar are also good to get in if you want to try those instead of advertising. But figuring out the amount of income sooner than later will help drive your development/time investment strategies a lot. I think if you watch those things instead of daily visits, you can have a better idea of how far along you are to this being a real business (from your comment, this is how I would define "happy with the site's progress). Best of luck!
Daniel Gutierrez at Quora Visit the source
Other answers
Success rate can be measured purely based on your goals. If your goals was to reach 30 users in the first month, then its a success. If you ask me what my goal would've been, I would've wanted at least 1000 views on my site considering the fact that we've got so many social media sites on which you can promote. PS. I would've wanted to achieve this goal without going for any advertisings. Hope this helps. :-)
Vikash Koushik
Its hard to answer your question because you dont provide enough data, like what is the vertical for your website. There is a huge difference if your Q/A website is about ie. electronics or about plankton. If there is no people who need answers on the topic you write about, it doesnt matter if you publish 40 or 4000 answers per week, the result will be the same. Being a part of a team who built quite a few Q/A communities, I learned a few things: to achieve any observable success with Q/A community (no matter if success means number of members, visits, new content items, money you made...) it usually takes up to 6 months of hard work, seeding content, promoting on social networks, contacting people directly and bringing them on the community. it can take a month for search engines to index your content, and another month or two before your content starts getting ranked and bring visitors, but once it does, the traffic you get from search will only grow (if you dont do any kind of paid promotion, organic search might be your main source of new visits). to measure success rate, you need to define what success means to you, and then set the goals based on that. If you achieved the goals, voila!
Milos Mijatovic
In first few months of a Q&A Community launch you get very little visits from search engines. and since usually over 70% of Q&A community visits come from search engines, growth rate can be very slow. Solution is to use same content marketing that you use for blogs. you should have at least 20 content pages in each subject and relate/link them together. As long as your community is small, threat it like a blog. with lots of exposure and same marketing technics as blogs. Also, I found that if you can ask really interesting questions and ask specialists on twitter to answer them, they usually respond. this can be a great chance to introduce or interact with best users.
Towhid Nategheian
It depends on how you define 'success' in context to this venture of yours. To any common man, like me, the figures you gave would appear to be bad. But what do I know? You know better about the audience than anyone else. Analyze the stats and come up with the "number of visits" that could be considered good for "success" with your French audience. With this being taken care of you would be able to gauge your success better. :)
Abhinav Sethi
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