What is guerrilla marketing?

Guerrilla Marketing. Help with homework?

  • You are to develop 3 unique marketing campaigns that you think would benefit your favorite hotel/restaurant/theme park. ( think about their current target market and what marketing ...show more

  • Answer:

    1. You buy the ads that line the outfield at a baseball field. Every time the ball is hit, the ad appears. 2. Veterans pay nothing to use the theme park for one special day. 3. You mail a brochure to every doctor in the town where the hotel is. The American Medical Association has the list of doctors. The bus will be "wrapped" in one of those vinyl designs that cover the entire outside. The ad is a closeup of someone sleeping with the words " This could be you at ..... Hotel".

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