What should website be about?

If you have expectations to actually get visitors or to make money from a site, it may not be worth undertaking. In order to get a site to stand out in the thousands or millions of search results, so people find it, one has to make a sustained effort to create original quality content, if you have to passion for the site's subject the reality is you may not stay motivated for the months it can take to get a useful amount of traffic to that site, some sites relying on ad revenue average 1 cent per visitor, so lots of users is important. Focusing on the same broad subject that million of other sites do can make it a lot harder to be found. Picking a special 'niche' topic with few competing sites cab make it easier for a site to get onto the vitally important first page of search results where 90% of the clicks happen.