Find solution
How can universities market themselves?

2U Inc.: How does 2tor market to universities?

  • Just generally interested to learn more as I think its a cool company and challenge

  • Answer:

    2u matches the university's investment to bring the university on-line (10 million I believe) and only hires people passionate about education.  They also only take one of each school.  For example if 2u brings on-line USC's Master's in education program, then it will not bring on another Master's program in education from another university.

Joe Paul Gerardi at Quora Visit the source

Was this solution helpful to you?

Other answers

2U forms close relationships across higher ed and has lots of conversations to find perfect fits. It's a small number of big sales rather than mass marketing and only works if both sides are fully on board. Relevant provosts, etc. know 2U because of its reputation, and the company is actually in the fortunate position of turning down inbound leads far more so than "marketing" for new ones. If you build an amazing product people will want it; within higher ed, 2U's outcomes are highly respected. Disclosure: I used to work at 2U/2tor.

Eric Peckham

Related Q & A:

Just Added Q & A:

Find solution

For every problem there is a solution! Proved by Solucija.

  • Got an issue and looking for advice?

  • Ask Solucija to search every corner of the Web for help.

  • Get workable solutions and helpful tips in a moment.

Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.