How to get user's current location?

What are the demographics of Apple's users?

• Age - 1) How old are apple users? Gender - 1) How does apple users population divide by gender? 2) Does their gender matter in terms of how they use the product? Income and purchasing power - 1) What is income or purchasing power of apple users? 2) What economic constraints do apple users face? Location - 1) Do apple users come from certain areas or regions? Cultural - 1) Does their culture affect the way they would buy or use apple product/service? Title - 1) What titles do apple users hold? ENVIRONMENT Location - 1) Where is the product/service going to be used? Time - 1) When is the product/service going to be used? Context - 1) What other products/services are they going to use at the same time as they're using apple product/service? 2) How important are the other products/services? 3) How does apple product fit in with them? Competition - 1) What products/services are competing for apple users' attention? 2) What is the nature of the competition? 3) What benefit do competing products offer? LIFESTYLE / PSYCHOGRAPHIC Values and attitudes - 1) What are apple customers' values? 2) What is important in their lives? 3) What has their experience been with services like apples? Media - 1) How do they learn about new products, services, and ideas? 2) What, if any, magazines do they read? 3) Why do they read them? 4) What, if any, TV programs do they watch? 5) What Web sites do they go to most often? Activities - 1) What kinds of things do they do in their lives? 2) What do they do for entertainment? ROLES Titles - 1) What are the groups involved? 2) What are they called? Responsibilities - 1) What are job responsibilities of each group? 2) What do they get rewarded for? How? Training - 1) What training have they received? 2) How often they get new training? Power - 1) What is their responsibility? 2) Do they choose it, or are they assigned to it? 3) Do they pay for it, or does someone else sign the checks? 4) What happens if something goes wrong? Relationships - 1) Whom do they work with? 2) Whom do they consult with when making a choice? 3) What will those people need? Interactions - 1) How do they interact with others? 2) Will those relationships change in the future? 3) What is the nature of the interactions? GOALS Short-term - 1) What problems are apple users trying to solve? 2) Which of their needs does this address? 3) How are these needs going to change with time? Long-term - 1) What effects does using this product/service repeatedly have on them as a whole? Motivation - 1) Why are they using apple product/service? 2) What is driving them? 3) Are these personal and/or goals? 4) What's the relationship of the goals to the user's job or life? 5) Are they using apple product/service voluntarily, or are they required to use it? Outcome - 1) What does the successful completion of each goal mean? 2) How is success defined? 3) Is there an ultimate goal? What is it? Pain - 1) What is keeping them from solving their problems with their current tools? 2) How severe is the pain? 3) Are they mild irritations or severe show stopping problems? NEEDS Functional - 1) What has to happen for the problem to be solved, for the goal to be reached? 2) What are the factors that differentiate something that works tolerably from something that works perfectly? Emotional - 1) What do they need to enjoy using the product/service? 2) Are there needs that the user isn't aware of? 3) What's more important: that the users aren't annoyed or that they're estatic? 4) What are their fears? Reasons - 1) Why are they using apple stuff? 2) What triggers their use of it? 3) What reasons does the competition offer? DESIRES Stated desires - 1) What do apple users say they want? Unstated desires - 1) What do they really want? KNOWLEDGE Domain knowledge - 1) How much do apple users know about what they're trying to do? 2) Are they experts trying to find a more efficient way or newbies who need to be taught about what's going on? Product knowledge - 1) How much do apple customers know about apple product/service? 2) How much do they know about their own needs? About the options available to them? Competitive awareness - 1) How aware are they about the various brands competing with apples? 2) How much do they care? TRENDS Frequency - 1) Will they use apple product/service just once, or will it be a regular part of their lives? Considerations - 1) Will they do a lot of research before settling on a product/service the first time they use it? 2) Will they do this research every time, or will they just do it once? Loyalty - 1) How loyal are they to apple chosen product/service? 2) Do they just choose the cheapest or most convenient one, or do they stick with one for a while? TASKS Reason - 1) Why do they want to do this? Duration - 1) How long do they do it for? Order - 1) Which tasks come after which other ones? 2) Where does the user think the sequence matters? 3) Where does it not matter? 4) How are tasks linked? Criticality - 1) How important are the tasks? 2) Are they rare, but extremely important, tasks? Method - 1) How do they want to accomplish the task? Model - 1) Is there some way they're doing this already? 2) What tools are they using, and how are they using them?

• Answer:

  Wow, that's a lot of questions!Tim Cook revealed yesterday at Apple's quarterly earnings conference that 1 billion people now use Apple's services. That's a lot of iUsers. I suspect their demographic covers every possible niche: young, old, male, female, white, black, rich, poor (well, maybe quite a lot fewer poor than rich, iDevices ain't cheap). The exact mix will I imagine be a closely guarded secret, if in fact it's known in any detail at all.You know what I'd do? Stand in the street at locations you can expect Apple users to be, and when you see one using an iDevice, ask them.You may want to cut down on the number of questions though. They have a notoriously short attention span... ;-)