Guest Checkout: Does it make sense for personalised products?
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In terms of offering guest checkout its a different game for off-the-shelf products v/s personalised products. 1. Does it really make sense for personalised products? 2. What are the pros and cons if guest checkout is offered for personalised products? 3. Are there any numbers/reports which can be shared (or web pointers) which outlines sort of percentage spike in successful orders? 4. Any pointers to usability studies in this context would be useful.
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Answer:
one of our clients has a create your own bag and jacket offering which has shown that both up-take is positive but not beyond off the shelf items and that margins are slightly higher so worth it for the company to invest in. What customers really want is a personalised service rather than necessarily a personalised product.
Nick Charles at Quora Visit the source
Other answers
Personalised products can be a good offering to the customers because they will normally be happy to buy products customized for them.
Shovana Sahu
Personalization is now very fashionable. Customers love the personalized products. They feel that something is theirs.
Helen May
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