Find solution
Advertising: How Do I Create An Online Video?

What is the Future of Television Advertising in A Connected Multiplatform TV Everywhere World Driven by VOD?

  • Will traditional ad agencies find themselves out of the loop with brands looking to create more content to build brand loyalty? Is the 30 second spot dead in an VOD Cloud Entertainment world? Will brands become entertainment companies in their own right, using transmedia and more long-form video to retain and entertain consumers? Will Game mechanics play a larger role in the future? Win a Volvo once a month... TV Apps with brands building games like Angry Birds... creating super fans in communities with more than just bragging rights but also rewarding alpha users with virtual currency or goods? Or is Live events the only way for traditional advertising to survive in some form? Like Live in the Music Industry being the last vestige of profit - other than 360 deals.

  • Answer:

    In Short - Omnipresent. Specializing in TV ads would be like specializing in radio scripts - useless. Advertising as the main force behind media most of us consume was a short blip in the history of media - a history almost as long as humanity itself. It's not that brands and coalitions will no longer deliver messages and support content production, it will just be in a more subtle; hopefully more relevant and actionable way.

Evan Nicholson at Quora Visit the source

Was this solution helpful to you?

Other answers

Will quote this news piece by Muvi LLC"Cable industry advanced advertising consortium Canoe says ads stay fresher over time on cable https://www.muvi.com/tag/vod.Citing research conducted by Frank M. Magid, the joint venture said that ads on cable http://www.muvi.com that were viewed four to seven days after their initial airing outperformed general TV commercials, aimed at the same demos and viewed at the same duration after initial broadcast. According to the study, “brand opinion” was 14 percent higher and “intent to recommend” the product or service was up 37 percent for cable http://www.muvi.com. Perhaps most relevant: “intent to purchase” was 3 percent higher.In addition the study found the VOD ads scored higher on ad receptivity metrics, scoring 22 percent higher in ad relevance than general advertising. The study also found a greater ad impact by 14 percent in consumers wanting to visit the brands’ website."However, this is just the beginning. We are far away from a perfect ad model on TV Everywhere platforms.

Roshan Dwivedi

Related Q & A:

Just Added Q & A:

Find solution

For every problem there is a solution! Proved by Solucija.

  • Got an issue and looking for advice?

  • Ask Solucija to search every corner of the Web for help.

  • Get workable solutions and helpful tips in a moment.

Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.