What is your low cost digital Marketing Strategy?

In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with nicely funded marketing departments, you're also competing with social media  and a multitude of other distractions for the attention of your prospects. these are 5 low cost digital marketing strategy which helps to grow your business - 1.Get endorsed by a local celebrity. 2. Create a LinkedIn group. 3. Get published on niche blogs. 4. Create videos for YouTube - The marketing videos you create should include the following elements: A keyword-researched headline A clear editorial message (don't try to accomplish too much in one video) A call to action (tell the viewer to do something, such as subscribing to your channel) 5. Write an e-book about the biggest issues in your industry. now http://dmsinfosystem.com/ grows rapidly with great success.

Reach out to right customers is the main task in digital marketing. Advertising on social media platform like YouTube and Facebook will definitely connects you with a large number of audience. The cost of advertisements on these platforms are comparatively lower than the other blogging websites and with an assurance of higher reach. IF you need a guide on video marketing then just go through this link : http://dsim.in/blog/video-marketing-strategies-for-startups-in-2016/ This will help you a lot . Good luck!

Get Going on Social Media.You’ve got your ideal customer figured out, right? Well when that customer is online, wherever they are hanging out on the web is where your business needs to be. Depending on your industry some social media networks are more impactful than others, and thus more worth your time. In a general overview you should have profiles on Twitter, Facebook, Google+, LinkedIn, and Pinterest so people can find you and a link to your website.  But you should be focusing your time and energy on building relationships and contacts on the social networks that your customers are using.    Twitter and Pinterest are great for building awareness.    Facebook lets you share A LOT which helps breed loyalty with your customers.    If referrals and connections drive your business, then LinkedIn is where you need to be but Google+ also lets you build a network of people who can refer customers to your business.SMB-Social-Media-digital-marketingSocial Media Marketing is big business because it is very effective at getting your business name out there. As such, there are a lot of companies out there that will handle it all for you but this something you can manage yourself. Choose or network wisely, keep it simple, and remember that rarely is a sale made on Facebook or Twitter. This is just one form of digital marketing you can use to get your business in front of prospective customers in such a way that they want to visit your website and find out more about your company.Publish and Search Engine Optimize the Content People Want to Read and Share.No matter what your business is, you have potential customers out there searching for answers that you can provide. You are the expert so who better to show up in search engine results when someone searches Google, Bing or Yahoo for “How does (insert your specialty here) work?” or “How often do I need to replace (insert your product here)?” for a quick answer. When you provide informative, easy to read content that answers the questions or matches the words people are searching not only will they find your page, but they will come back for more good content. This is called Content Marketing. Not only are you establishing yourself as an authority, which helps prospective customers trust you – but you are also giving website visitors a reason to click around your website to the pages that lead to your in-store or to an online sale.If you have a website you probably already have a blog so posting content is not an additional cost to the business if you write the content yourself. If you go it alone make sure to:    Think like an internet searcher when creating your titles and content around your keywords.    Brush up on how to optimize your content for search engines and build backlinks.    Learn how to link to the high conversion pages of your website.Hiring a freelance writer or blogger who knows how to write and optimize online content for a small part of your marketing budget is another option if DIY blogging seems a little overwhelming.Make Videos that Answers the Questions Your Customers are Always Asking.video-mareting-digital-smbThis is the one digital marketing tactic most business owners are going to skip, but Video Marketing is effective because the number of businesses doing it is still relatively low while the number of people watching videos (over 100 million per day) grows every year. Whatever you are an expert in, I promise there are customers out there who would rather watch a video that answers their question than read an article that answers their question (or solves their problem, or teaches them how to do something). Just like publishing content to help your business get found, videos also show up in search engine results. And don’t worry if you aren’t Martin Scorsese! Nobody wants or need a big budget video to get the information they are looking for. If you have a smart phone, you have the capability to make a three minute video that is as simple as you sitting in a chair answering questions people want the answer to.  Learn how to search engine optimize your video content and you will be ahead of your competitors fast.Another low cost option for creating your video is to check out your local community college or institute de arts for film students looking to build up their portfolio and are willing to do your instructional or informational videos for free or in exchange for your products or services. To get started with your videos OPEN Forum has a great article you should read: Why Your Small Business Needs Video Marketing.Pump Up Your Online Reputation with Customer Reviews.Let’s start this one out with the facts:reviews-digital-marketing-smbI may be biased in thinking Reputation Loop is the best thing that ever happened to businesses that want stellar online reviews, but the numbers speak for themselves as to how important positive reviews are for your business. Your prospective customers are relying on reviews to make their buying decisions. Not just some of them, but almost all of them. Imagine what will happen when you get your business in front of customers who are ready to spend money (usually same day) on a handy internet-generated search result or review site listing with your local competitors where you have the best reviews. In that situation, which is happening millions of times every day, your business always wins.That is the Reputation Marketing division of your digital marketing plan. (That’s right. You now have divisions in your marketing department, even if you are the only person in the entire marketing department.) Like the other divisions of your digital marketing department you can hire a professional service like Reputation Loop to handle all of this review gathering and posting for you for a minimal fee. But you can also go it alone and check out these articles on building a customer-winning online reputation with reviews:    Reputation Marketing in 5 Steps    Building Your Online Reputation with Positive Reviews    The Wrong Way to Get Customer Reviews

In nutshell, maintain all social media and all free blogs. That's the best activity with no cost