What strategies proved to work in b2b online marketing?
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How do you market a new b2b e-commerce system successfully online?
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Answer:
It really depends on your business and your customers. First, identify your ideal customer profiles. Then, research where those types of people are online and HOW they are finding out information about companies, products, and services like yours. Are they asking questions on LinkedIn? Searching Google? Looking for advice on forums and online communities? Etc. Once you know where your prospects are, then research the best practices for online marketing in those contexts. Then, you can create an overall strategy based on this information. Good luck!
Samuel Scott at Quora Visit the source
Other answers
You should really check out 'inbound marketing': http://mashable.com/2011/10/30/inbound-outbound-marketing/
Edwin Vlems
With content. The more awesome content that you produce about the industry, products or services the better. Customers are looking for high quality information. Providing them with that puts you a step ahead.
Matt Brennan
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