What jobs are in the media industry?

What are dead giveaways that a social media manager is an intern or amateur?

• A lot of social media managers are a nightmare to watch online. Here I'll demonstrate 12 amateur social media managers and the things they do to scare away their customers and employers. 1- The Un-analyzer Yes, social media management is all about building a community, managing relationships, and of course, sharing those darn cute cat pictures. But that’s not where it ends! It’s also about using these social platforms to manage, measure, and analyze the success or failure of all your social media marketing initiatives. Don’t be metric shy, unfriendly to statistics and rude to trends – befriend them all! 2- The Sleazy Car Salesman This social media manager’s every post, share, or tweet is all about their “brilliant” product. We’re not saying that you can’t sell or promote your products on social media, but you have to do it strategically and definitely not all the time. 3- The Robot Social media gives you an opportunity to be personal. By personal, we don’t mean that you need to sound like an overexcited cheerleader on Twitter. Just not like a stale, boring, company with no voice, tone or personality! 4- The Bully People will post negative reviews or comments every now and then. Don’t take them so personally and launch a verbal attack. If you do respond aggressively, you turn off not just one customer but a slew of current and prospective clients who are part of your social community. 5- The Automator While automating software and tools let social media managers party for a little while without letting their social media presence become inactive, you need to always keep an eye open for incoming comments. You also have to make sure that that the content you are automating remains relevant for your audiences with time. 6- The Space Cadet The Space Cadet is usually the social media manager who is an intern at the company and is usually spaced out about the organization’s product or services. He or she thinks that managing social media networks is all about liking comments and “sharing memes and stuff”. Ask such a social media manager a relevant question about the product and they’ll go completely AWOL on the client. 7- The Stalker While this social media manager has great intentions; somehow their posts just end up sounding very creepy and stalkerish. Yes, you have to monitor every conversation about your product and brand but don’t butt in at the wrong time and in the incorrect way. 8- The Inquirer You need to engage with your customers on social media and ask questions. But that doesn't mean ask any and all questions. Questions have to be relevant to your brand, product, promotion and the industry that you are in. While conversation starters are great but they must have some sort of goal. Also, don’t just keep inquiring all the time. Choose your timing wisely! 9- The Disappearer Disappearing acts happen most when a social media manager is not fully invested in the company or has too many other jobs to handle at the company. This means they may forget to reply to certain comments or ignore negative feedback hoping it would get hidden in the depths of the internet. 10- The Deleter So you said the wrong thing, and your online community came after you like the children of corn. Relax! It’s happened to a lot of great organisations! Apologize, and move on. Don’t delete your transgression and pretend it never happened. It did! It caused a major uproar, got tweeted and retweeted. Denying it will only infuriate the children of corn. 11- The oversharer It’s nice to share what’s going on at the company and what it looks from the inside. It gives customers an opportunity to see what it’s like to work for your organisation. However, share what’s relevant to your customers and not some random fact that could possibly cause an uproar. 12- The trend latcher Whether its Hurricane Katrina or Miley Cyrus, this guy or gal loves to latch on to the latest twitter trends. But choose the trend wisely and not one that could make you look insensitive, stupid or callous to your clients. Did you like reading about these social media nightmares? Subscribe to http://spotistic.us5.list-manage.com/subscribe/post?u=6981bc805b63be3ec54b1b65a&id=037c5eb7c1to read more in our series “http://blog.spotistic.com/”

• Answer:

  They come off as spammers.