How will Yelp make money via the iPhone 5 integration?
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Just as Apple blocked all ads on the native YouTube app on the iPhone, there doesn't seem to be any ads in Yelp if you access it via Maps.
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Answer:
The increased size in user base allows them to be more of a powerhouse is business reviews and therefor get more advertisers and ad spend. In addition, there might also be two other revenue sources - 1) cash from Apple for the integration (doubtful, IMO), or 2) increasing their brand and user base to people who will, in turn, use Yelp via their website which will generate ad clicks. Either way, when two great companies work together it's usually advantageous for the end user.
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