How does yelp make money?

How will Yelp make money via the iPhone 5 integration?

  • Just as Apple blocked all ads on the native YouTube app on the iPhone, there doesn't seem to be any ads in Yelp if you access it via Maps.

  • Answer:

    The increased size in user base allows them to be more of a powerhouse is business reviews and therefor get more advertisers and ad spend. In addition, there might also be two other revenue sources - 1) cash from Apple for the integration (doubtful, IMO), or 2) increasing their brand and user base to people who will, in turn, use Yelp via their website which will generate ad clicks. Either way, when two great companies work together it's usually advantageous for the end user.

Anonymous at Quora Visit the source

Was this solution helpful to you?

Related Q & A:

Just Added Q & A:

Find solution

For every problem there is a solution! Proved by Solucija.

  • Got an issue and looking for advice?

  • Ask Solucija to search every corner of the Web for help.

  • Get workable solutions and helpful tips in a moment.

Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.