What are tips to conduct a Facebook contest that encourages fans to tell great things about their mother?
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For Mother's day I'd like to ask fans on my business' facebook page to post something great about their mother for a chance to win a special gift from my company. Can you recommend things that I should and should not do when conducting the contest? How should I organize the entries? For example, Should I create a post then ask my fans to post their entries by replying my post? Or should I let my fans to post their entries on my facebook page? Should I pick the winner randomly? Should I let other fans to pick the winners? Should I comment/like/share every entry? Any other tips? Thanks.
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Answer:
The first thing you need to NOT do is run a contest on Facebook without a third party app. According to Facebook regulations - that's not allowed. Fortunately, there's lots of great really easy apps to let you run many types of contests. (ok, I'm biased as I work at a marketing app co - http://corp.wishpond.com ) I love the idea of getting your Fans to write about their mother for Mother's Day. To so this, I would suggest an https://corp.wishpond.com/essay-contest/ Our apps make it very easy for you to organize and set-up your contest on the technical side. You just need to add your brand, and marketing to make it a success! Decide on a prize, and define it to your Fans. Give them motivation to enter your contest. Define your guidelines. Get a great photo to include in your contest - it could be of your gift. Write a header for your contest, and a little bit about the contest. Promote the contest on your Facebook page with additional posts about it. Promote it on your other social sites (like Twitter, Pinterest, Google+, etc); put a banner on your website; email it our to your customer lists; include it in print marketing leading up to Mother's Day. Run low-cost targeted ads on Facebook to attract people to your Page and contest. All the best! For more tips on marketing for Mother's Day, read our FREE ebook: http://corp.wishpond.com/social-media-for-mothers-day/
Krista Bunskoek at Quora Visit the source
Other answers
First thing you'll want to do is to figure out your prize. If you're giving away a simple $10 gift card, you won't get much attention. The prize should be very unique -- something that is valued very highly or exclusive. Success is also contingent on the size of your page. You'll probably only get a small portion of your page engaging with you on the contest. Start by communicating to your audience that the contest is coming up, and explain to them in detail how it'll work. Next ask them to do something unique. "Post a picture of you and your mother, and why mother's day is special to you." Every time someone posts to your page with an entry, followup by thanking them and liking their post. Figuring out the winner can be done multiple ways leveraging different apps. If you want to reward the person that gets the most engagement, you can use our app FanCrank (FYI, I'm the founder), which helps admins identify their most engaged fans. That should get you started!
Lyon Lee
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