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Digital Advertising: Why are people not afraid after seeing what firms like Amscreen are working on?

• To summ it up for those who don't want to read everything that is bellow, anonymity won't exist anymore. OptimEyes - Real Time Customer Insight Platform Our OptimEyes face detection technology is  bringing digital, placed based media into a new age of customer insight,  measurability, campaign management and optimisation. This revolutionary technology, delivered by leading http://www.amscreen.eu/en/news-1/amscreen-launch-an-advertising-revolution,  allows advertisers, to accurately measure in real time the type and  volume of people that see their ad in any given location and at any time  of the day. Amscreen has a http://www.amscreen.eu/en/live-network-map across forecourts, healthcare venues, convenience stores and travel  hubs and the roll out of this technology will represents the largest of  its kind anywhere the world. The integration of this technology and http://www.amscreen.eu/en/our-market-research#FaceTracking will be integrated and further enhanced with shopper mission, buying  behaviour and EPOS insight to provide an even greater understanding into  the effectiveness of any given advert across our entire network. The OptimEyes face detection system works  via an inbuilt camera in each screen which detects individuals within  its local vicinity and then identifies some key traits through the  detection software. This software is able to identify, measure and then  combine the following characteristics for a more complete picture of the  audience: Number of possible viewers Number of actual viewers Age Sex Location Time No other place based digital media owners can provide this depth of  audience analysis and customer intelligence for their advertisers and  partners, the core benefits of this data includes: Accurate, minute by minute traffic flow data to ascertain key busy periods Live and location based audience analyses Demographic breakdown – not just total audience Actual (not modelled) post campaign audience delivery review Opportunity to optimise campaign schedules at any point of the campaign Creative testing to determine those ads that are most effective at gaining attention from the chosen audience Rest assured that OptimEyes technology is non-intrusive, does not  record or identify personal images and meets with privacy and data  protection requirements - http://www.amscreen.eu/en/optimeyes-audience-measurement-privacy. For a live demonstration of Amscreen’s Face detection and a  discussion about how this can deliver these benefits for you as an  advertiser or estate owner, http://www.amscreen.eu/en/contact-us-1.

• Answer:

  Why would I be affraid of better targeted ads ?