Corporate innovation: what methods have proven most effective to test/launch new product/service offerings in the market?

New innovations are coming about this 2014 - gamification is one trend that is becoming popular. Adding game dynamics is still under construction but will become more and more popular to affect user behavior. Email marketing is always effective for launching new products and offerings. http://www.wheeldo.com is a new marketing games solution that engages customers with incentives to win and learn about a company's branding and products. Pair with email and gaming dynamics, it's becoming a strong solution for engaging and generating leads as well as virality.

Recently we've launched a new innovation initiative, called the Guerrilla Club. We're experimenting with this self-organized club in a telco now. Our first important learning after launching such an initiative is that you need a great trigger to activate the right people for your club. Here's how we kicked off our first clubs within huge corporates: http://www.boardofinnovation.com/2015/05/06/launching-a-guerllia-club-to-stop-innovation-theatre/ Let me know your thoughts about this...

The best method to launch/test new product is called as LEAN STARTUP METHOD. The method entails developing a MVP (minimum viable product) and release it to market. Then gather feedback and test your hypothesis. I have thrown the keywords at you, you can do further research on each topic on google and books.