What exactly do sports marketers do?

What are the top 10 KPIs for marketers in the sports industry?

  • Revenue is obviously paramount, but what other KPIs are exclusive (or more important) to the sports industry or similar industries that rely on filling seats and selling merch?

  • Answer:

    Probably easier to answer if you provided a little more robust outline for the specific organization objectives. Revenue KPI's are generally pretty easy and straightforward. Engagement, depending on the channel, gets more ephemeral. As always, working backward from a good research question usually pays dividends.

Adam Runner at Quora Visit the source

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