How to do implementation and control in marketing?

How can you control a process that has undergone lean management thinking after the implementation?

  • After you have applied lean management thinking on a specific process, how do you control that the employees work after the new scheme and don't go back into the old patterns? (with focus on the airline industry)

  • Answer:

    A successful Lean implementation starts first and foremost with people not with processes. If this is done right then the tools adopted with the Lean strategy give always a lot of opportunities to the people involved (at all levels) for continuous improvement to control, to improve and to control what has been done. The point is that the majority of the cases the Lean strategy is seen just as a tactic that "others" have to apply while the rest of the company still runs on the old mindset far away from the "continuous improvement" approach/mindset.

Luca Leonardini at Quora Visit the source

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Other answers

Yes, do a Daily review. Do you have steering committee? Program manager, Account manager and someone to fulfill the contract. If I was a GM, I would probably do a staff jobrole swop...meaning let a few people relearn the new way in the new role. :))  ...but im not :((

Kajan Lakhan

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