What should I expect in my Marketing position Interview?

What kind of questions shall I expect for marketing position interview from Microsoft (MBA campus recruiting)? How should I prepare for it?

• Answer:

  Based on the job description, here are some questions I'd expect at the interview. Traditional interview questions Tell me about yourself. Why Microsoft? Why marketing planning manager? Case questions You have a $1MM marketing budget. How would you market Microsoft Office? Tell me a product that's marketed well. Tell me a product that's marketed poorly. How would you position Office 365 against Google Docs? Look at this print ad. What do you like or not like about it? Microsoft is working on a new wearable computer. How would you launch it? Behavioral interview questionsTell me a time... when you led a team. when you influenced a co-worker who disagreed with you. when you launched your most successful marketing campaign. To prepare, I'd recommend reading Rise Above the Noise: http://amzn.to/1mOPr0K. It includes tips on how to prepare for the marketing case questions, along with sample answers. It also has tips on preparing for behavioral interview questions in Chapter 16, which includes interview response examples. You may also want to check out the tips I wrote for this Quora question: