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How to present big marketing ideas?

How is content marketing different from traditional marketing ideas? Do you think Digital marketing is the future?

  • Answer:

    Digital marketing is definitely the future. Content marketing has some similarities to traditional marketing, but as @Edwin Vlems mentions, content marketing is much more about "pull" marketing, not "push". It also kind of brings in a bit of (dare I say it?) - public relations. It involves interacting with your market, engaging them with your business and products (not just telling them to buy it). Ideally in content marketing, you want to make your customer want your product enough that they want to follow your business, share your product posts, and ultimately become brand ambassadors. Here's an infographic we made at http://wshe.es/11g9m7Z (makers of social media marketing apps - check us out!) on http://blog.wishpond.com/post/53290313899/infographic-the-state-of-content-marketing-2013:

Krista Bunskoek at Quora Visit the source

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It's not about analog or digital, but push or pull. Content marketing is different because it's not 'pushing' onto people (if you do it right): you put content online for customers to find. This philosophy is called 'inbound marketing', and this infograpic explains it:

Edwin Vlems

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