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Market Research: What are the best market research companies for emerging markets?

  • Hi, I am performing consumer research on the lower and middle class consumers in 10+ markets in the emerging markets (eg, Brazil, Mexico, Poland, Philippines, Romania, etc).  I will need to choose a company to work with. Please let me know what kind of experience you have had working with these companies or your opinion of working with them: Asian panels * AIP * SampleBus * InterfaceAsia * Pulse South American * LivraPanels * NetQuest Big global players * ResearchNow * GMI-MR * SSI * Toluna Other: * CINT * ProximityPanels * Opinionology Thanks!

  • Answer:

    I used to work at SSI/Opinionology. I don't anymore. I do know the market research space pretty well. These are the companies I would recommend using in developing markets: ResearchNow SSI/Opinionology AIP Cint GfK Nielsen Ipsos I know these companies relatively well, and that's why I can recommend them. There may be others worth using, but I cannot speak to their quality enough to recommend.

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Hey there,You have asked a valid question in a larger sense. I have been doing market research & strategy consulting for Fortune 1000 businesses across Asia since many years. With every passing year, the markets get more and more flooded with market research & consulting firms of all shapes and sizes with no clear sense of differentiation. Its a pity that everyone calls themselves the best and causes potential clients a dilemma. Seeing this over and over again, I launched http://www.conquerem.com - a concise way of saying Conquer Emerging Markets. It is a first of its kind bidding platform for such service providers and its industry agnostic. Bids are ranked based on a proprietary algorithm and not only on price since the cheapest is seldom the best, but also, not always the most expensive is the best either. Moreover, our platform eliminates the need to evaluate tens of differently looking proposals and gives a tabular comparison of the bids (# of interviews, team, duration, fee, payment terms, focus area etc..) so that you can have an apple-to-apple comparison of the various parameters. And its free :)I think its time to turn "new school" in the way we choose MR companies. Check out this short video. All the best,Rachit

Rachit Khosla

Face to face interviews are quite cheap in these markets as compared to Europe or USA or Canada. Companies like Nielsen, GCR, Ipsos, Gfk, TNS work in these markets with their own field teams. So it would be best to reach out to them directly. I wouldn't rely much on an online panel as the Internet penetration will be quite low for most of these markets and there is a higher risk of missing out on a good chunk of your target consumers. However if you are fixed on the methodology being through an online panel, then SSI would be the best bet as they are known for a very well vetted panel and they have global presence. Nielsen used to get most of their online panel research done though SSI a few years back.... Not sure if they are still partnering with them.

Sashidharan Sashidharan

Be it a small or a large business, managing the related risks is a priority. It becomes much more important to use appropriate market research to keep a company stable during harsh economic times. With help of industry experts and analysis, one can forecast possible market fluctuations, shirk off costly mistakes, and build a successful environment. An evaluation of the firm’s best potential, and how it can be utilized to overcome challenges and threats will create growth potentials. If applied correctly, an analytical plan can either make or break the organization. Right data will equip the brand with rewards and awareness of risk, thus, bettering decision making strategies that pay off in time. A thorough business analysis will assist boosting the products’ or services’ life cycle. Just performing a research to minimize risks is not enough, but the way a company conducts evaluation matters as well. Always use data from authorized and trusted sources.For More Info Visit:http://www.aarkstore.com/

Edward Perkins

Hi to all ,We have so many companies for the Research on Market through out the world. you are thinking about Emerging Markets in the a big countries.  But you are not mentioned here which Industry do you want. I think Strategy Market Consulting services is best one for you. They are providing Several Research Reports for the our related industries. In this Approach Strategy MRC providing outlooks for the Related Market industry. This may include all Industries they are1. Advanced Material Research2. Aerospace Market Research3. Agriculture Market Research4. Chemical Market Research5. Electronics and Semiconductors Market Research6. Energy & Power Market Research7. Food & Beverage Market Research8. Healthcare Market Research9. Packaging Market Research10. Telecom & IT Market Research.And also Provide for all these Industries Market Outlooks. For More Information : http://www.strategymrc.com

David Decarthe

Well, never trust what paid listings and advertisers say. Always go ahead with https://en.wikipedia.org/wiki/List_of_marketing_research_firms and https://digitgaps.com

Md Sadique Akhter

I've worked across most markets in Asia, and would say that it really depends. Market to market the quality of the team varies dramatically. My typical approach is to look for recommendations locally, then meet and brief both local and multinationals. If you'd like more advice on agency selection, please get in touch and I'd be happy to help. All the best, Mike

Mike Anthony

A very Good Question :)First of all There are N number of market research companies around the globe.But one should be very careful in selecting these http://www.ceskaa.com/Find the Company which are specifically Making http://www.ceskaa.com/ on Niche Industry..Get Their Same go through it and Proceed..You Can Tryhttp://www.ceskaa.com/one of the most emerging Market Research Company across Globe.

Tisha Thomas

Market research is the procedure of gathering profitable data to help you see whether there is a market for your proposed item or administration. The data assembled from market research helps growing business people make shrewd and gainful business decisions.The key to any effective business is to comprehend what it is that your clients need and offering this to them in a way that is productive for you.

Ray

Being the long-term language service provider of multiple market research leaders, including GfK, IMS Health, L.E.K., our experience in working with them has always been enjoyable, usually they will contact us to help them translate their questionnaires, market reports, presentations, occasionally with interpreting assignments. They’re mostly professional communicators and take their job seriously.

Wen Li

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