Is Kazaa really free?

How did itunes (and later other paid music sites) survive the early days and go onto thrive against free options like napster, kazaa and other file sharing?

• Given there were so many ways to get music and movies for free, how did iTunes convince people they should actually pay for it?

• Answer:

  By integrating itunes so tightly into the OS By Requiring iTunes to be updated when the os updates Because the early iPod played only itunes music The 99 cent was a no brainer. Napster was becoming a pain with too much junk Apple had perfect timing They were the first to be cool. They established a persona (white headphone dancing) for an entire generation. ...