How do you calculate the monetary value of a Facebook comment, Like and Share on a Facebook post by a brand page?
-
Example: If my CPM is 0.10 and I received 20 likes to the post, 15 comments and 5 shares. How do I calculate the total $ value of my Page's engagement?
-
Answer:
- Just trying to put a value to effort/resource invested. It seems like an evasive manoeuvre if that's the answer to the question. If we can develop a way to put a value to engagement model, I'm sure the whole industry will find it easier to justify the spends. I'm all for making clients feel happy about how their brand is viewed by the consumers, but it is critical to understand what the monetary ROI on such an engagement is. How else do we defend against clients who are more than happy to splurge on billboards and TVCs. The only way out according to me is to define CPAs for social media on a deeper level which is cost per engagement.
Karan Chimnani at Quora Visit the source
Other answers
I am sorry but I have to tell you that we are bound to fail at gaining most through social media if we try to figure monetary equivalences in a field of human emotions towards your brand.
Chinmay Naik
Related Q & A:
- How do I calculate a xyz-position of a GPS-position relative to an other GPS-position?Best solution by Geographic Information Systems
- Is it better to use a tv as your computer monitor, or a computer monitor as a tv?Best solution by tomshardware.com
- After a workout, is it better to take a cold shower or a hot shower?Best solution by Yahoo! Answers
- How would I find the present value of a short position zero coupon bond?Best solution by Yahoo! Answers
- How do you calculate the molar mass of a compound?Best solution by eHow old
Just Added Q & A:
- How many active mobile subscribers are there in China?Best solution by Quora
- How to find the right vacation?Best solution by bookit.com
- How To Make Your Own Primer?Best solution by thekrazycouponlady.com
- How do you get the domain & range?Best solution by ChaCha
- How do you open pop up blockers?Best solution by Yahoo! Answers
For every problem there is a solution! Proved by Solucija.
-
Got an issue and looking for advice?
-
Ask Solucija to search every corner of the Web for help.
-
Get workable solutions and helpful tips in a moment.
Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.