BlackBerry: What are the things need to be done by RIM to 'come back' to the smartphone and gadget market?
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RIM, as you all have known, is 'dying'. All media publications released how it strives to 'come back' to the market. The stock price is going down and Android and iPhone now is totally defeating RIM market share while RIM is only victorious in Indonesia and South Africa, the rest countries leave it behind. To deal with this, it starts improvement project such as Blackberry OS 10 through its new-and-coming product Blackberry Z10. What are the other things you guys think need to be done by RIM to secure its position in the smartphone and gadget market ?
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Answer:
Don't know if first reply made it..soo sent a abbreviated version BBRY done No compatible tablet No compatible pc No compatible tv Quantity over quality apps (and no quantity) No content to buy or limited (compared to iTunes) Unreliable network Risk that I'm buying into a "going concern" with my purchase Future advancements (bbry mrkt cap less than apple/goog R&D budget), plus what talented tech guy wants to work at BBRY...no Niche market, till now forced on people by work, so some liked..but not enought to abstain a company long term. Regarding enterprise - no matching tablet-no chance...and no one is waiting for one I'm sure...plus unreliable network and the going concern (BBRY must be looked at by a multinational as a potential going concern, compared to samsung, apple and msft, so why take the risk?)...not going to look stupid to boss suggesting apple...BBRY, as a IT guy, your risking your job.
Christopher Maverick at Quora Visit the source
Other answers
It is hard. fwiw Split into three companies: a hardware one with the brand, software and a services one Sell the hardware one to someone who wants the brand. Lenovo perhaps or maybe ZTE or Tata or someone. The brand has value. The phones themselves somewhat, but not huge. We had "Blackberry from RIMM" for years; why not "Blackberry from ZTE" ? (This is hard to day because of security worries, hence the split). The software side can license the OS. There is a desire for a third ecosystem, QNX is better & more scale than Saiflfish or the other upstarts, so it is really fighting it with Microsoft. Is their room for four ecosystems? Perhaps. Finally, a services company doing high-quality managed corporate data. Get bought by IBM or Microsoft. I can't see how the business as it stands is viable. Too small, bad cost base, savagely hard market. But as the company is composed now it is hard for anyone to buy it: Lenovo etc want thebrand and the phones, but wouldn't be allowed. Microsoft, IBM, HP or EDS might want the corporate business & products, but do not want handsets. So splitting up might just be a way shareholders have a chance of getting something. Otherwise it is a slow motion brancruptcy...
Rupert Baines
RIM and NOKIA sinking on the same ship, It is almost impossible for them to make a comeback. In case of RIM, blackberry is only for tge niche market and it has already been saturated with HTC, Samsung and offcourse the Apple's Iphone.
Razi Saeed
if they license their bb10 OS to other phone manufacturers as well, the way Microsoft did! This way there would be more phones, more sales and obviously this will lead to more interested Developers which will lead to more apps resulting in more Sale! And obviously they can fix their share on every phone that is sold, so that they earn money from there as well :)
Divyanshu Nandwani
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