Why has Shutterstock become more popular than other stock image websites (i.e., iStock, ThinkStock, etc.)?
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Answer:
They're slightly in the lead, with Dreamstime (sp?) closely behind. They have a huge library covering a large spectrum, and reasonable pricing structure. Better image quality and greater exclusivity puts Getty out front in a much smaller market niche, but that's not a fair comparison; it's apples versus caviar. One recent development working in their favor: Facebook will soon begin giving advertisers access to theShutterstock library, a stock photo collection, to select images for their ads. Advertisers will be able to access these images in Facebookâs ad creator in the next few days. Additionally, Facebookâs ad creator now allows for multiple image uploads, giving advertisers the ability to create multiple ads at a time for each campaign. With multiple ads, these promoters can test their market to better understand which ad earned them the most views. This multiple photo-uploading feature has also been rolled out to Facebookâs Pages Manager app forAndroid and iOS. The Pages Manager update also lets Page admins select new admins and even create new events and Pages on a mobile device. -- http://www.redorbit.com/news/technology/1112930592/facebook-shutterstock-offer-photos-advertisers-082313/ For a small business using Facebook as a main advertising venue, I suspect that's very attractive. For Facebook and Shutterstock, it's gravy all around.
Erik Halberstadt at Quora Visit the source
Other answers
Because there's a tendency for one competitor to rise to the top. Whoever has the most images is the person that clients will look to first. This means that it becomes the site that photographers choose to sell to.
Miguel Valdespino
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