What's the best way to contact every cross-global technology brand in the world?
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The reason I'm asking this is because in July of next year, I plan on taking a 5 year walk from Beijing to London studying the cross-cultural differentiation between internet usage, dialects and interfaces, to apply to my own work at a later stage of my life. I will be taking a flight from Manchester Airport UK to Beijing, and then walking the entire way back over 10,000 miles across China, India, Iran, Pakistan, Turkey, Bulgaria, Croatia, Serbia Greece, Italy and France. Now, to fund this trip and earn a living during the time that Iâm walking, Iâm looking for monthly or annual sponsorship from cross-global tech brands. - Ideally no more than 20, no less than 10. -- All paying $500-$1000 per month each...Obviously negotiable and dependent on positioning etc. Now, my pitch is pretty much this; Michael Lee Johnson - The Walking Advertisement. From Beijing to London on Foot. I want to walk the entire journey wearing all of my sponsors logos over all of my items of clothing and bags etc, taking photos and videos, documenting my trip each day over an array of social media channels such as Google+, Tumblr, Pinterest, Facebook, Twitter, etc. - Drumming up press and publicity, brand engagement and interest along the way. Talking to everyone, and most importantly, talking about the sponsors/sharing the brand message. Every day I want to post pictures or videos of me in different places, or with different people, or other people wearing the branded clothes. Maybe I can get a couple of Tibetan monks, or a couple of police officers to wear your brand? or possibly even the queen? who knows? Iâm walking for 5 years. Thatâs a lot of eyes, right? To cut a long story short; Iâm a marketing guy that wants to get paid to market technology brands for the next 5 years whilst walking 10,000 miles doing slightly crazy stuff on camera and taking pictures/videos of places that every day people like you and me, just wouldn't normally get to see on a day to day basis. During my journey, which will be fully documented, I also plan on writing a book entitled âThe Walking Advertisementâ which would also include all brands, etc. Now, I'm really unsure of the best ways to contact these brands because I have no prior contacts at any of these companies. -- Do you think I should just email them directly?
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Answer:
I think the best way to get large brands on board would be to have them come to you. And the best way to do that is to drum up some serious publicity. I think you have an interesting goal/project, but you're asking for $30-60k (over a period of five years). You have to prove that investment, which I think you can do a couple ways: How serious are you about the project? Do you have a website and infrastructure? Do you have a team; who are they? Have you researched your route in detail? Do you have any particular events or stops? Do you know exactly what it will take, not only financially, but physically? What are the challenges, and how will you overcome them? What do you expect to accomplish? Is this just a cultural documentary? An advertising stunt? Anthropology research? Do you have social or political goals? How do they align with your target companies' goals? What will they get? Just "eyes"? Do they need that? Do you have metrics as to how many photos you will post (and how you will do so when you're in the middle of nowhere)? How are you marketing it? Posts on Quora? Marketing publications? Cultural publications? What do you want to accomplish? Today Show appearances? Tech Conferences? TEDx? There will be a snowball effect here; the more attention you have, the more people will want to give you. How will you get that snowball rolling?
John Whittet at Quora Visit the source
Other answers
Walking around the world is nothing new or "shocking" any more. According to http://matadornetwork.com/bnt/seriously-slow-6-travelers-who-walked-around-the-world/ There are now at least 20 people trying to do it. You may want to check how these people are doing in terms of publicity and funding. "Karl Bushbyâs attempt is just one of around 20 that are in progress at the moment, most in aid of charity or to raise awareness of global issues, including âHawkâ McGinnis, Gary Hause, Jean Béliveau, and Daren Wendell and William Bryan Schlackman." So, you have to compete with other 20 who probably have better "causes" than "commercial advertising" Think of the dilemma. Would a company spend the money on an advertising 'stunt" that may or may not work, or a "cause"? Sharing advertising with other brands is also a major concern. What if they are competitors? What if they don't want to associate with the other brands? If you want to be the walking NASCAR, you probably need one main sponsor and then find auxiliary - non competing sponsors. So, study, sports sponsorship, especially Formula 1 and NASCAR. As mentioned, the argument on the number of "eyes" is going to be a tough sell, especially when you constantly compete with more efficient media and more "noble" causes.
Anonymous
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