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How do BOOKIES make money during football matches?

How do companies make money out of sponsoring events like football matches?

  • Answer:

    The money will come indirectly: - More people will get to know you (important before they become customer) - More people will like you because you are associated with the event - Depending on what you sell, if the event organizers need it they will buy if from you (e.g. sporting equipment) - You often get opportunities (free or low priced tickets) to strengthen the relationship with your customers or employees by taking them to the event.

Edwin Vlems at Quora Visit the source

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Football is a popular sport across the world. It has got its admirers spread out evenly in all countries. Therefore, sponsoring a football match is extremely beneficial for any company. The commercialization of sports has resulted in majority of clubs being traded publicly in stock exchanges. Therefore, it only makes sense for companies to sponsor football centric events. Given the global fan following of this sport, you can raise the awareness regarding your product and services on an extensive scale. It also does a world of good to your company’s reputation to be linked with football events of global significance like FIFA world cup or UEFA Champion’s league.

Sophia Zara

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