How much money do movie theatres make from showing advertising?
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I'd really like to see this in relation to ticket prices. If I pay $10 for a movie ticket, and they waste half an hour of my life with ads, how much money per viewer do they make from these ads - and hence, how much more would tickets be if there were no ads?
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Answer:
It doesn't seem like the movie theaters are making a lot, assuming the information in this article is accurate. The company is called NCM. NCM has the single, largest in-theater high definition network. "First Look" is a pre-show entertainment program with behind the scenes footage, interviews with movie stars and content provided by the movie studios and major television networks. Worked into our entertainment show, they have local, regional and national advertisers. First of all this method is for sure an "Out of the box" marketing tactic, but its not for everyone. It does cost more than most ideas that we have discussed in this group, but this could be PERFECT for a co-op or group of similar business (franchises) to partner in on and try in your market. There are a myriad of different variables that effect the final cost; i.e. the number of screens in the theater, the time the ad plays as it gets closer to the real previews running, and how long you want your campaign to run, etc. Here is a specific example : to run a 15 second spot at a 14 screen theater costs 20.00 per screen = just $280.00 per week for 392 spots played weekly. (a 30 second spot is $40.00 per screen) source: http://www.linkedin.com/groups/Advertising-your-business-in-local-4644392.S.172429481
Garrick Saito at Quora Visit the source
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