How do you optimize for cost per download in Facebook mobile install ads?
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Facebook offers a CPC, CPM, and optimized CPM pricing schemes. Has anyone split test across the 3 pricing methods to see how to optimize cost per download?
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Answer:
It's all about testing. You should be aware of target audience before starting ads.
Aykut Karaalioglu at Quora Visit the source
Other answers
CPM/CPC and event CPI are worthless if you don't measure the real return. The most important thing is to optimize your bottom line profits by measuring the exact ROI (Return On Investment) and Lifetime value. http://www.AppsFlyer.com is a Facebook Measurement Partners allowing you to measure that and optimize based on the data.
Oren Kaniel
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