Is it a good idea to exchange links within your own domain network?

Why does a post on my private blog network out rank the exact match domain it links out to?

  • The keyword being searched is the keyword of the exact match domain.

  • Answer:

    Because exact match domain names are a spam signal.

Greg Lindahl at Quora Visit the source

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Other answers

Search engine rankings are determined by multiple factors. Matching domain name is only one of the many factors to rank a website. http://Moz.com is a great site for all search engine optimization related topics. They also made an overview how much influence certain factors have on rankings, it's a long list.

Ivan Yu

because the domain is more powerful and apparently the content is better

Danail Donchev

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