What advertising agencies are there in guam?

What about the role and the future of advertising agencies?

• Today, the role of advertising agencies is increasingly being questioned. Customers, convinced that any price is too much for the advice and any function can be performed internally. By the PA, the mechanisms of which recently unvoted to meritocracy guarantee agencies better organized and bureaucratized. Media buyers, journalists, freelance creative, technology, social networks, crowd platforms, academia and so on, all ready to throw the stone and make communication agencies the scapegoat a system widely considered too complex and structured, as well as paid undeservedly. How true is this? How much and in what direction must be renewed model "agency"?

• Answer:

  The role and future of ad agencies are exactly the same as they've always been: to deliver more sales to clients through commercial persuasion. The majority of agencies are tiny, with almost no bureaucratic overhead. The biggest agencies are optimized for a technologically stagnant media environment in which the major corporate players are mostly fixed. As online media matures and changes less over time, the structure will be more capable of supporting larger and more bureaucratic agencies again. That time is some years away, so nimbleness rules, because size is a liability in a volatile market. I dislike the academese language in the question details which I also see sometimes in the advertising trade press. Academics tend to attack advertising agencies not out of client advocacy but for political reasons. The web has generated a lot of self-serve platforms, but that's always been true. Anyone can call up a newspaper and place an ad. In fact, cheap local newspapers traditionally performed that low-grade purpose, running inexpensive ads managed by clients themselves and not agencies. The trouble is that most clients, especially small businesses, have -- and always will -- be bad at the complex business of advertising, regardless of the self-serve options. Here's an example of such problems as recounted by a small business owner in the NYT: http://boss.blogs.nytimes.com/2012/10/23/my-adwords-debacle-a-new-product/ Guess what? This guy is a super-savvy owner. However, he's not an ultra-savvy AdWords person. He lost much more than the management fee for an agency would have cost him, which would have (perhaps) been more likely to detect the problem in his campaign earlier. They have neither the time nor expertise to measure the impact of their advertising and to continually optimize their spending, creative designs, and placement. Workers at agencies get more experience in more industries, enabling them to develop greater specialization than in-house staff. Furthermore, in-house ad departments have a less direct incentive to continually optimize performance and to keep the creative output fresh. You can fire your agency easily if they fail to deliver greater profits. It's more expensive to fire an internal department. Media is still restructuring to adapt to the internet. This has already taken decades, and may take another 15-30 years or so to complete. Plenty of the big agencies are still mostly adapted to older ad formats in obsolete media. This is the source of their structural woes, which aren't innate to the business of selling stuff to people at all. Ad agencies have had to restructure in response to changing technology for centuries. Somehow, by the grace of God, the practice of selling people things using words and pictures has endured for millenia. The issue the established agencies have, in my view, is that a lot of old media operations have been extremely slow to innovate. If you look at 's online-only magazines (I don't work with them but would one day love to have campaigns that I've worked on be run there), they're innovating on ad formats and editorial, right now, and getting better continually. If you look at Google, they're innovating on ad formats every day. Youtube has an awesomely innovative video ad format. If you look at Facebook or Linkedin, they're both experimenting on new ad formats. If you look at http://NYTimes.com you see they've barely innovated on their ad formats and their CMS since the early 2000s. If you look at highway billboards, they've barely changed, ever. If you listen to the radio, you'll hear the sound of stagnation.